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</html><description>Feasibility of operating a theme restaurant in Shanghai China A case study on assessment of impact of making atmosphere of studying and living abroad Chapter one: Introduction The growth of the China&#x2019;s open market economy from its traditional economy has stimulated foreign investment into the China market. Penetration of the China market is not easy due to its cultural background hence drive for many multinational companies to utilize centered localization strategies in order to gain from the growing open market economy. The 2008 Beijing Olympic Games played a great role to market China as a tourism destination. The winning of China&#x2019;s Olympic and Paralympics Games helped to expose China&#x2019;s economic, political, social and cultural landscape (Zhou, 2008; Yaxiong &amp; Zhao, 2007; Xianpeng &amp; Jianshe, 2010). The government of People&#x2019;s Republic of China took the leading role to promote and encourage educational tie-ups with reputable universities across the globe. The primary [...]</description></oembed>
