{"version":"1.0","provider_name":"Essay Monday \u82f1\u56fd\u4e13\u4e1a\u8bba\u6587\u4ee3\u5199\u8f85\u5bfc","provider_url":"https:\/\/www.essaymon.com\/sc","author_name":"Essay Monday","author_url":"https:\/\/www.essaymon.com\/sc\/author\/essmon","title":"Launch a new brand: make your consumer remember you - Essay Monday \u82f1\u56fd\u4e13\u4e1a\u8bba\u6587\u4ee3\u5199\u8f85\u5bfc","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"yqrb24GTqz\"><a href=\"https:\/\/www.essaymon.com\/sc\/launch-new-brand-make-consumer-remember.html\">Launch a new brand: make your consumer remember you<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.essaymon.com\/sc\/launch-new-brand-make-consumer-remember.html\/embed#?secret=yqrb24GTqz\" width=\"600\" height=\"338\" title=\"&#8220;Launch a new brand: make your consumer remember you&#8221; &#8212; Essay Monday \u82f1\u56fd\u4e13\u4e1a\u8bba\u6587\u4ee3\u5199\u8f85\u5bfc\" data-secret=\"yqrb24GTqz\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.essaymon.com\/sc\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Introduction As Sterne (1999) defines, \u201cA brand is not a name. A brand is not a positioning statement. It is not a marketing message. It is a promise made by a company to its customers and supported by that company\u201d. Growing digitized world operates much differently from that of traditional market which demands specialized branding strategies. Unlike traditional consumers, online consumers are not likely to be interested in advertising of a brand; rather they would value the brand with the excess amount of information available online. Any successful brand created online would have three distinct characteristics: good perception of customers, value added products or services by the brand and sustainability of the value additions. The design and logo alone does not constitute a brand. Brand actually is associated with a set of characteristics which actually perceived by the consumers and bring them to buy the product. Brand also helps to [...]"}