Trade and commerce, throughout the 21st century, has brought a wide range of new challenges both for those undertaking such trades and also for those [...]

Introduction Most patients participated of medical treatments for more than one health professional nowadays when they are not well-being. Hence, the [...]

Introduction The product concepts and innovative marketing created the leader in the tourism/leisure industry like the Balearic Adventure in Spain. Ba [...]

Why Management? Management as a subject has always fascinated me. I find it intriguing mainly because it deals with the complex nature of the human br [...]

Introduction As Sterne (1999) defines, “A brand is not a name. A brand is not a positioning statement. It is not a marketing message. It is a promise [...]

Feasibility of operating a theme restaurant in Shanghai China A case study on assessment of impact of making atmosphere of studying and living abroad [...]

Chapter 1: Introduction 1.1 Background of the study In recent times, it is evident that there exists a huge gap between the old generation and the “me [...]

The Investment Decision Making Process in the Small Manufacturing Enterprises. With Particular Reference to the Printing and Clothing Industries 1. BA [...]

The law on the recovery of compensation for pure psychiatric harm is a patchwork quilt of distinctions which are difficult to justify. Discuss Introdu [...]